As the CEO and co-founder of one of Europe’s leading fashion distribution and showrooms, I bring over two decades of experience in launching and scaling premium and eco-conscious brands across the German-speaking markets. My strength lies in identifying potential, developing sharp market strategies, and building sustainable brand legacies that resonate with today’s conscious consumers.

My journey began in 2002 during the early rise of American Apparel, where I led domestic wholesale operations and discovered my passion for disruptive, authentic brand storytelling. That spark evolved into a lifelong commitment to elevating international labels and embedding them into the cultural fabric of Central Europe.

Over the years, I’ve had the privilege of partnering with influential brands brands like ECOALF, the groundbreaking sustainable label from Madrid; Les Deux, a dynamic menswear force out of Copenhagen; and United Nude, the architectural footwear brand known for bold collaborations with icons like Issey Miyake, Zaha Hadid, and Lady Gaga, among others. Even legendary fashion house Kenzo found its way to my doors.

Driven by a clear vision for conscious growth, strategic brand development, and real market impact, I continue to support and scale brands that bring fresh perspectives, challenge the status quo, and influence what’s next.

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